Infertility specialists boost marketing

Infertility specialists are turning to loan programs, discount packages, shared-risk plans and money-back guarantees to attract patients for whom the high cost of treatment has been out of reach.

"You begin to feel more like a car salesman," said Dr. Ronald Wilbois, medical director of the Infertility and IVF Center. "I sometimes ask myself, 'My God, what has medicine come to?' But the reality is that new business approaches are almost mandatory for survival."

The Infertility and IVF Center, a private clinic with offices at Missouri Baptist Medical Center in Town & Country, now offers a loan program through Capital One Bank. It allows patients to pay off their treatment costs over five years at an interest rate based on their credit score.

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